You Are Never, Ever, Ever Gonna Believe Taylor’s New Single

taylor swiftTaylor Swift is a woman of great feats. She’s sold out football stadiums all over this country and arenas spanning the globe. She’s taken country by storm with her self-titled album and broken through the moody rock barrier with “Eyes Open.” She’s completely transcended industry labels without losing a fan along the way, as artists who are perceived to be “sell outs” often do. And now, with the advent of her latest single, “We Are Never Ever Getting Back Together,” Taylor has mastered the art of the pop song.

Last night, in a webcast (attended by more than 70,000 fans), Taylor revealed the release date (October 22, 2012) and title (Red) of her next album. She also debuted her new single, which has already hit #1 on iTunes.

“We Are Never” starts with clipped acoustic guitar and, as her vocals tune in, a heavy back beat swells. Right off the bat, the song sounds different. It isn’t country. It isn’t rock. It’s a well-crafted pop song. A “Call Me Maybe” with true staying power.

Taylor’s personality shines through the lyrics. She peppers the song with “like, ever” and nearly raps the stanzas, so quick is her locution. By the time the chorus locks in, you’re hooked. And the chorus sings:

We are never ever ever

Getting back together

We are never ever ever

Getting back together

You go talk to your friends

Talk to my friends, talk to me

But we are never ever ever

Getting back together

(Like, ever)

After hearing the chorus the first time, you’re ready to sing along when it comes back for a second and third appearance.

The true Taylor is especially revealed during the second stanza:

I’m really gonna miss you picking fights, and me

Falling for it, screaming that I’m right, and you

Would hide away and find your piece of mind, with some

Indie record that’s much cooler than mine.

At the bridge, she lulls you in with a sweet lullaby-like line and then promptly switches to her speaking voice to say, “So he calls me up and he’s like, I still love you, and, I’m like, I’m just, this is exhausting, you know, we are never getting back together. Like ever.”

The song primes you for hand waving and foot tapping as the lyrics whisk by with intentional middle school-esque hyperbole.

It’s the perfect pop song and I can’t wait to see it climb up the Billboard chart.

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